"FEEL THE WIND IN YOUR FANGS" ....MINI partners with HBO for the second season premiere of "True Blood"

MINI, along with other select brand giants, is participating in the new vampire-inspired marketing campaign being launched around the second season premiere of HBO’s TRUE BLOOD®, a show about vampires who survive on mass-produced synthetic blood in a backwater Louisiana town.

The campaign, which blurs the line between reality and fiction, will immerse consumers into the
surreal, vampire-inhabited world of the popular series.

Special advertisements will be on both the web and in print up to the day of the Season Premiere, on June 14th.

The all-new MINI Convertible is positioned as the exclusive car for vampires and encourages them to “Feel the Wind in Your Fangs.” Another execution speaks to the MINI Clubman’s unique split rear barn doors, go-kart handling and popularity among vampires in “Type Go.”

Be sure to tune to HBO on June 14th for the 2nd Season Premiere of "TRUE BLOOD"

For more info on the series, go to http://truebloodride.com